Research funding is fiercely competitive, with success rates often below 20%. What separates the funded from the unfunded? When numerous proposals demonstrate scientific excellence, factors beyond the core research hypothesis become crucial differentiators. The biggest one of them all? Researchers who consistently excel at communicating the impact of their work. […]
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Budgeting an explainer video as part of an NSF or NIH proposal is not common practice… yet. When we kick-off production in one of our animated videos for one of these funded projects, it’s very rare that it was actually budgeted at proposal time. It’s only after the grant has […]
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Only a handful of elite US universities have seen their federal funding targeted so far, but the ripple effects are already devastating research nationwide. As the Trump administration threatens billions in funding cuts to institutions like Harvard, Columbia and Princeton, universities everywhere are grappling with the uncertainty of being next. […]
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Are your videos getting watched only by your mom and the person sitting next to you in the office? If you want your research to go viral, keep on reading… 1. Engagement is king More than two decades ago, Bill Gates coined the phrase “Content is king”. Nowadays, with the […]
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